The Food Dood is a Southern California institution. This food truck serves Mexican and American fusion, filling American grub, and plenty of appetizers for the little hunger in between. Standing out among competitors is a crucial component to success in this business. Being savvy owners and operators of the company, The Food Dood management team contacted our sign shop to discuss the design and installation of 3M vinyl food truck graphics in Escondido CA.
Bringing the Brand to Life
We met with the client to discuss the details of the product presentation. Because the food truck travels to a variety of locales as well as private events, a strong brand presence was essential. Our technicians began the design process with the iconic logo and its color play. Next, we designed the lettering to stand out from the black backdrop of the base color design.
Among the style elements that also had to stand out were the contact options. When you consider that a food truck is an entirely mobile business, contact opportunities have to run the gamut of the traditional Facebook page to Instagram and beyond. A phone number and website address round out the options. Now, The Food Dood sparks excitement whenever the vehicle pulls up to set up shop.
Going Big is Advantageous in the Food Truck Business
With most vehicle graphics packages, sizing is a delicate operation. You want to get your message across, but you do not want it to be visually overwhelming. Most importantly, you cannot upstage the style elements of the vehicle. With a food truck, these design plans go by the wayside.
Bigger is almost always better when designing a wrap or graphics product for a food truck.
- Full customization of the brand message. It is essential to present the name and logo of the business in as many different ways as possible. For the majority of hungry consumers, this is the only time that they will take in this information. Therefore, it must be easy to recognize even from a distance. Doing so ensures that guests pick your truck even when you have competition parked around you.
- Advertising what your food is all about. Many food truck operators ask the team to design a wrap that features their signature dishes in larger than life elements. Steaming-hot fajitas, soups, and fish dishes might be on the sides or back of the vehicle. Sandwiches with all the fixings entice hungry customers to line up at the window for their orders.
- Smart design details that work around the truck’s setup. A food truck has plenty of slide-open, pushdown, and other elements. These make the vehicle work for the business. For the signage setup, it can be a challenge. After all, you do not want your tasty design setup to lose its bite because a fold-down counter obscures its graphics. Technicians work around these challenges by designing the graphics to meet the specifications of the truck’s setup.
How to Order Your 3M Vinyl Food Truck Graphics in Escondido CA
Do not leave your design to chance. Take a page from the playbook of The Food Dood, and schedule a consultation with our graphic artist. All Star Signs routinely works with business owners who need their cars, trucks, or vans wrapped for branding, advertising, and name recognition.
We wrap or graphics-treat any vehicle. If you can push, pull, or drag it, we can treat it. No matter how big or small it might be, our team designs graphics that stand out and get you noticed. We serve the business communities in and around San Diego County, including Escondido, Chula Vista, Oceanside, Carlsbad, Vista, San Marcos, Encinitas, La Jolla, La Mesa, and San Diego.
Contact us today to schedule your design appointment!
