Many of the wraps you see on the streets of Escondido these days leave you scratching your head. What are they trying to say? Business owners often make the mistake of trying to fit too much information into their wraps. In the end, consumers are confused, and the wrap is ineffective. Fortunately, at All Star Signs, we are well-versed in the fundamentals of what it takes to build good vehicle wraps in Escondido CA. Here are some tips to get you started:
1. You Want Your Wrap to Stand out
When some readers hear this, they may think that some sweet carbon fiber print, tribal flames, or diamond plate designs will make a van stand out. This is rarely the case. Instead, you will be well on your way to designing a wrap that actually stands out by avoiding all of those bevels, fills, glows, and noisy backgrounds.
Visual clutter is common in the wrap industry today. So, when you present a clean, visually appealing appearance, it actually stands out. And, when your information is easy to read, passersby will be more likely to remember who you are and what you do.
2. Branding Is Important
If your enterprise has a poor brand logo and identity, your wrap will be doomed to fail. The primary focal point of your vehicle graphics should be your brand. The message is always about the brand for small businesses that are trying to make an impact in their community.
As part of our services, we can help you create a brand you are happy with, including a logo, colors, and fonts. We can also give you an honest appraisal of your current branding and suggest updates. Of course, if you have an established brand that continues to serve you well, we are more than happy to incorporate it into your vehicle graphics.
3. Keep It Simple
You have missed out on a marketing opportunity when consumers have to work to figure out your main brand messaging. Vehicle wraps are not the same as print media. Your viewers do not typically have a long time to stop and absorb your advertising. They are on the go and so are you. What is the main point you want people to walk away with? This is usually the name of your business and what you do, which is often expressed with a well-designed logo. This should be your primary design element.
4. Advertising Copy Should Be Limited
A great wrap needs three or four things: strong brand implementation and maybe a web address, phone number, and a tagline. Long lists should be avoided. If you really want to list your products or services, the back of your vehicle is the best place because this is where people behind you in traffic can read about what you have to offer.
This should give you a good idea of what wrap designs will be most effective at getting your message across and attracting new clients. If you would like help from the experts, contact All Star Signs today for a free consultation on vehicle wraps in Escondido CA.
