Falling into the habit of thinking of your work vehicles in purely utilitarian terms is easy to do for many small business owners working with tight budgets. Your cars, vans, and trucks simply serve as a means of conveyance for materials, orders, and workers, right? Think again. This is a dangerous trap to fall into because it means you are missing out on an opportunity to build your brand and drive your sales. Read on to learn about 5 ad tools you need on company vehicles in Escondido CA.
1. Vehicle Wraps
For our full vehicle wraps, we only use the best vinyl adhesive films that were designed for use on automobiles by world-renowned manufacturers, like Oracal, Avery Dennison, and 3M. Full wraps are the most expensive vehicle graphics, but they also get the most attention. In fact, as your wrap travels the streets of Escondido, you can expect to reach between 30,000 and 70,000 views. Additionally, wraps have a greater level of precision than paint jobs while costing much less.
2. Partial Wraps
Not all entrepreneurs can afford full wraps. This is especially true if you have a large fleet. Fortunately, partial wraps can sometimes be just as effective. You can achieve the same look as a full wrap when our graphic artists work with the colors of your vehicle. This is a smart choice for large automobiles, such as vans and box trucks. Partial wraps typically cover anywhere from a quarter of your van to three-quarters of it.
3. Truck Lettering
The most affordable way to put your company’s website, phone number, and name on your fleet is truck lettering, also known as vehicle lettering. The letters, numbers, and symbols come in a broad range of colors, sizes, and fonts. Or, we can perfectly match the typefaces and colors that you use in your other marketing materials. When you want to list your products and services on the back of your car, truck lettering is the best way to do it.
4. Lettering and Logos
We often recommend combining truck lettering with spot graphic logos. Getting your logo in front of as many eyes as possible is important for boosting your brand awareness. The more people see your logo, the more likely they are to recognize it. And, research shows that consumers trust brands they recognize. Also, people are more likely to give you their business when they trust you. A large vehicle decal logo on the side of your company vehicles can drive your sales in this way.
5. Window Lettering
When clients first come to us for vehicle graphics, they often assume that the windows are off limits. After all, they want their drivers to be able to see out. Thankfully, you can continue your marketing message on your windows with perforated window vinyl. These letters have hundreds of tiny holes that make it easy for you to see out of your vehicle while still displaying information on the outside.
If you are ready to make your work vehicles stand out, contact All Star Signs today for a free estimate on company vehicle graphics Escondido CA consumers will notice and remember.
