Retailers have been turning to hyperlocal advertising in increasing numbers lately. Don’t know what hyperlocal advertising is? It is essentially a fancy term for marketing to consumers in the immediate vicinity. An example of this is geofencing, or targeting patrons with smartphones who are nearby.
Does all of this sound confusing to you? Don’t sweat it! You do not need digital technology to market hyperlocally. Window graphics, one of the most tried and true methods of promoting sales, building your brand, and bringing people into your store, are still effective. Read on to learn how to put window graphics to use for your enterprise.
Why You Need Window Graphics
We could fill a book with all of the uses for vinyl window decals . Escondido CA will particularly appreciate these ideas:
- Shielding the Sun – Escondido gets an average of 266 sunny days per year. The blinding sun reduces worker productivity and is a turnoff to clients despite the view that you may have out of your window. You can use the sun to your advantage. While making the colors of your window decals pop, you can use graphics to shield eyes from the sun’s bright rays.
- Wayfinding – Let window graphics show your customers where to park, which door to use, and when to push instead of pull. This will keep your clients from getting frustrated before they even cross the threshold of your storefront.
- Create a Beautiful View – The perfect view for your office probably is not a back alley, dumpster, or brick wall. Consider installing a window decal instead of covering the sight with expensive blinds. You can then use the graphics to build your brand, provide helpful information, or just thank your clients for their business.
- Keep It Private – Everything that goes on in your company does not need to be on display for passersby. On the flipside, your employees may become distracted by what is going on outside. These problems can be solved quickly with decorative vinyl graphics.
- Advertise Specials – Using social networking, newspapers, and other media will only get you so far in your marketing efforts. Window graphics will give your advertising a much needed boost that will get consumers excited about the latest deals, your services, and what you have to offer.
- They Go Everywhere – You can put decals on other surfaces of your enterprise, not just the windows. To market in your area, put graphics on company cars. Let your neighbors and community know that your business exists by putting vehicle graphics on your personal car. Or, to share simple information about your company, such as your website, place small decals on mirrors of your restrooms.
Some of the simplest ways to maximize your message are the best. These days, window graphics are completely customizable, and you do not have to scrape them off with a putty knife when you are done with them. At All Star Signs, we can help you pick the window graphics Escondido CA customers will take notice of.
If you are ready to put this great advertising solution to use for your business, contact us today for a free consultation and quote.
