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Brand Identity Displayed in your Storefront

With the influx of online shopping options, the real reason a customer chooses to go in person to a store is to have the experience of shopping. They want to experience the brand identity of the stores they frequent. Because of this, it’s more important now than ever to make sure your brand identity […]

By |July 27th, 2017|Categories: Branding|Tags: |Comments Off on Brand Identity Displayed in your Storefront

How Typography Affects Business Signage

It should come as no surprise that the way letters look will influence how effective they are for their purpose. For instance, when marking where the restrooms are located, few will be impressed by a new, cutting-edge font. Instead, a bold and easily read font will do much better. On the other hand, using […]

By |July 20th, 2017|Categories: Exterior Signs|Tags: |Comments Off on How Typography Affects Business Signage

Innovative Ways to Take Advantage of Window Graphics

Window art doesn’t have to purely be for decoration. Instead, window graphics can be used creatively to fill another need for the location. With options in translucency to fit any look, there are plenty of ways to use a window cling or graphic to your full advantage. All clings are perforated, meaning they have […]

By |July 17th, 2017|Categories: Window Graphics and Wraps|Tags: |Comments Off on Innovative Ways to Take Advantage of Window Graphics

Regulations for Business Signs in San Diego, CA

Before installing a sign for a business, permits must be obtained through local municipalities regardless of where you are located. San Diego is no exception. There are many regulations for signage in the city under the general regulations of the San Diego Municipal Code. These are in place so there is a system of […]

By |July 13th, 2017|Categories: Business Signs|Tags: |Comments Off on Regulations for Business Signs in San Diego, CA

Lesser Known Benefits of Window Graphics

Window graphics have benefits that expand past simply adding color to a storefront or promoting a sale. However, not too many people have made the considerations on how this signage solution can save both time and money for the business overall. In fact, many people look at other options that seem like an easier […]

By |July 10th, 2017|Categories: Window Graphics and Wraps|Tags: |Comments Off on Lesser Known Benefits of Window Graphics

Tips for Designers Making Digital Printing Projects

Digital printing has opened a lot of options for designers. Previously, each type of material while using offset printing required a lot of preparation and would have to be set up for each individual job, leading to much higher costs. However, printing digitally is a lot like using your home printer but on a […]

By |July 7th, 2017|Categories: Digital Printing|Tags: |Comments Off on Tips for Designers Making Digital Printing Projects

Creating a Mural Out of Wall Graphics

Wall murals can add a lot to a space. Unlike simply painting a wall, they do more than adding color to space. Instead, they can instill a sense of community and implement the images of a brand or area. For businesses, there is a lot that can be gained by using one of these, […]

By |July 5th, 2017|Categories: Wall Murals|Tags: |Comments Off on Creating a Mural Out of Wall Graphics

How Typography Can Impact Business Signs

Choosing a font for a sign can be one of the most difficult parts. Each typeface has its own benefits, from matching a logo to standing out against other font selections. For those who haven’t established one typeface they use across platforms, making a choice of one font to use consistently can be overwhelming. […]

By |July 3rd, 2017|Categories: Business Signs|Tags: |Comments Off on How Typography Can Impact Business Signs

Banner Advertising Creates Value in Signage Strategy

Using banners for advertising retail locations and other services has been around for a while, but what value does it bring to the marketing efforts of a company? Due to its natural motion, a banner can quickly grab the attention of a passerby, but not all banners are created equally. Banners are best utilized […]

By |June 28th, 2017|Categories: Banners|Tags: |Comments Off on Banner Advertising Creates Value in Signage Strategy

Why Vehicle Wraps Are Low-Cost, High-Impact Marketing Powerhouses

The idea is simple: put your company information on your vehicle, get some advertisement on the go. However, this little idea has big returns. In fact, one vehicle wrap can get as many as 16 million visual impressions per year based on travel within one city – imagine the impact of a vehicle with […]

By |June 23rd, 2017|Categories: Vehicle Wraps|Tags: |Comments Off on Why Vehicle Wraps Are Low-Cost, High-Impact Marketing Powerhouses