Valued for their durability, visibility, and affordability, channel letter signs are a favorite among retailers in mall environments. This is because they can be seen from busy roadways nearby, and they help businesses stand out from their competitors. They can be used both indoors and out. In fact, many enterprises in Westfield North County choose to have an exterior channel letter sign to show shoppers where to park and interior channel letters to direct them to their entrance.
Channel letters are found in a variety of commercial business areas because they are the ideal way to help customers find you from far away in any weather. Fortunately, All Star Signs is one of the top suppliers for channel letters for mall retail stores in Escondido, CA. To learn more, keep reading!
Standard Channel Letters
These are commonly called front-lit channel letter signs. They are the most popular option out there since they are bold, easy to understand, and bright. Their construction is simple. First, a piece of high-gauge aluminum is routed in the shape of the letters you use for your branding. Each letter gets an acrylic face through which the incorporated LED lighting shines.
Non-Illuminated
Some municipalities or landlords do not allow enterprises to have illuminated channel letter signs. Or, you simply may not need one. This is common for interior markers. When this is the case, non-illuminated channel letter signs are a great solution. They are designed in a similar fashion to the standard channel letters. We can install these signs with spacers to create additional depth and a soft shadow.
Open Face
Open face channel letter signs are an excellent choice for places that want a highly visible presence at night, such as restaurants and bars. Though their name suggests otherwise, these letters are not actually open faced. They have the same construction as the standard channel letters only the acrylic face is clear. This exposes the light source beneath creating an elegant look.
Reverse Lit
Also known as halo lit channel letter signs, these are the second most popular channel letter option. Instead of having an acrylic face like the standard letters, the face is also aluminum. A visually striking halo effect is produced on the wall behind the letter due to the light shining out of the back of the marker.
Back Lit
Back-lit channel letter signs have light coming out of the back as well as shining through the transparent acrylic face. In addition to having a crisp, lit face, there is also a halo in the back.
Channel letters can be installed directly on your building or mounted to a raceway then installed. We offer both neon and LED lighting though we often recommend LED lights since they are less expensive over the long term and better for the environment.
Whatever your budget may be, we will work with your vision to produce the ideal channel letter sign for your organization. Contact All Star Signs today for channel letters for strip mall retailers in Escondido, CA.
