Your company’s vehicles are among the most effective advertising tools. With customized commercial truck and van wraps in San Diego, you can introduce the customer to a new brand, service, or product. Besides that, the message also appeals to your current customers, which is a critical win-win. We have compiled three design tricks that give you an edge!
1) Stand out from the Competition with a Menu of Services
Your business dictates the content of the menu of services. For example, stone masons advertise their stonework and deck construction services. Gardeners might highlight their ability to transform a landscape from a lawn to a drought-resistant garden. The trick here is to select terms, services, and products that make you stand out from the competition.
Of course, in some cases, there is an overlap between what you offer and what your closest competitor does. In this situation, consider developing a listing that focuses on the advantages to the customer. Examples might include the around-the-clock availability of your technicians or extended labor warranties.
2) Stand out with Bright Colors and High-Contrast Print
When you do not need to differentiate your company from a competitor’s but want the consumer to notice you, bright colors and high-contrast print are fantastic tools. Consider the brightest color from your corporate palette. Yellow and white work exceptionally well. Pair it with lettering that is significantly darker to be seen.
Sometimes, our graphic artist will add a black frame around the letters to heighten the contrast between bright truck wrap colors and lettering with a somewhat lighter tone. We can also add the framing around the logo to make it stand out more. If you are unsure what colors to select, work with our specialists to see the different combinations.
3) Stand out with Artistry
When your brand story emphasizes creativity, out-of-the-box thinking, and a contemporary look and feel, a menu of services might not be the right option. An insider design trick for this type of business is to highlight the artistry of the truck wrap. Examples include gradient color changes, light and dark spaces, three-dimensional illusion, and similar visuals. Your name and niche are the focal points. Contact information is second.
Work with All Star Signs on Your Next Truck and Van Wraps in San Diego and Surrounding Areas
Our graphic artist is an expert in the art and science of developing a display that gets attention. If you have already put some images down, we can incorporate them. For the client who is unsure what to feature, we recommend looking at our vehicle wraps gallery. You may see a style or collection of elements that appeal to you.
Of course, we also work with fleet operators who already have an established set of specs. We will ensure a perfect color match if you need one or more vans or trucks wrapped, even if we did not treat the other vehicles. This way, we keep your vehicles on top of the mobile marketing revolution. Call us today to discuss your next vinyl wraps project!