The first thing that clients notice when they look at your building is your exterior signage. You can build brand recognition and establish your identity when you have top-quality signs outside of your facility. But, what makes one sign better than another? Recently, one of our favorite nonprofits dedicated to giving small businesses the tools they need to succeed came out with a guide for building branding with signage. We thought we would share some of the SCORE tips on building signs in San Marcos CA.
1. What Function Will Your Sign Serve?
What do you hope your company’s signs will achieve? Some signs are persuasive, including markers promoting special offers or sales. Other signs are used for wayfinding or informational uses, like signs directing clients to the main entrance of your enterprise. Whether your target audience is whizzing by on an interstate highway or walking past on a downtown street, your exterior signs must be large and eye-catching.
2. Present a Uniform Appearance
Have you ever learned about a business from their website, then when you visited their storefront, you could not tell if it was the right place because it did not match the website at all? Brand consistency is a must for all of your signage. Your building signs must match your promotional signs, interior directional signs, banners, and all of your other marketing materials. You will help cement your brand in clients’ minds when you use the same typefaces, colors, and voice throughout your signage.
3. Show off Your Personality
Graphics are an important part of any sign. They grab the attention of consumers. Yet, the copy you use on your signage is also crucial. You will generally only have a couple seconds to get your information across with outdoor signs. This can make it difficult to get your personality across. However, with the right fonts and verbiage, we can help you project your branding whether it is professional, zany, or homespun.
4. Get Professional Help
Work with a graphic artist who is familiar with signs and can translate your company’s colors, typefaces, and logo into a design that can be seen from far away, stands up to the weather, and meets your local requirements.
5. Don’t Let Your Signage Go Stale
Regularly assess your organization’s signage to make sure it is still doing its job. Over time, even the most innovative markers can start to show their age. This may be due to the sun causing your graphics to fade or certain designs simply going out of fashion. We can usually give your exterior signs a fresh new appearance without completely replacing them.
If all of this sounds a bit overwhelming, let the professionals at All Star Signs help you out. We listen closely to your vision for your project and perform a site evaluation. Based on your goals, budget, and venue, we make suggestions that are ideal for your organization. After you approve the design, we manufacture and mount your new sign on your schedule.
For a free consultation on building signs in San Marcos CA, contact us today.
