Three of the main functions that good exterior signs must serve are enhancing your brand image, displaying information, and attracting new customers. Channel letters achieve all of these goals and more. MiaBella recognized that this was a smart signage alternative for businesses, so they contacted the experts at All Star Signs for channel letter signs at their new location.
A Little about MiaBella
Located on University Drive in Vista, MiaBella Yogurt & Desserts is a family run business that is locally operated and owned by Amy Clow, a dedicated wife and mother of eight. They offer about fifteen flavors of frozen custard, gelato, and frozen yogurt. In addition, they have a wide array of bakery items. MiaBella enjoys giving back to the community by supporting schools, teams, charities, and other local businesses.
When an enterprise that does so much for the area came to us for exterior signs, we were more than happy to help out. MiaBella wanted signage for their storefront that was still visible after dark, since they keep their doors open until ten at night. We suggested illuminated channel letter signs Vista CA residents would recognize both day and night.
Using heavy duty aluminum, we shaped the letters to match the typeface and logo MiaBella uses for their other marketing materials. We created acrylic faces for the letters to protect the lighting source from the weather and critters. In the end, our client had a top quality illuminated sign that will last them for many years to come. And, we had another satisfied customer.
The Affordable Way to Build Your Brand
Channel letters in Vista CA attract thousands of potential clients when effectively positioned. With illuminated signs, Vista, CA companies can build brand recognition through repeat impressions, a feature that is not available with television and radio ads. In addition, traditional marketing outlets are more expensive than channel letter markers.
Channel letters do not need to be replaced or maintained very often. This makes them a great choice for spots that are hard to reach, such as high up locations that are visible from far away.
Exterior signs and logos do more than just communicate your message. All the intangible elements from your marketing materials help to create your brand image. As you can see from what we were able to do for MiaBella, you can match your signs to your brand thanks to the versatility of channel letter signs. Some ways you can customize your business’s marker to fit your needs are
- Lighting Direction – Back/front lit, reverse lit, open face, or face lit
- Mounting options – Individual letters flush mounted directly to the façade of your building or on a raceway
- Permitting – To ensure your signage complies with all regulations, we supply comprehensive site surveys with dimensions. This simplifies the permitting process.
- Personalization – Any font, size, color, or logo you want
If you are ready to attract new customers and maximize your marketing potential, contact All Star Signs today for a free consultation and quote on channel letter signs.
