What is the best way to use your fleet of work vehicles to attract new customers as you are on the road making deliveries, running errands, or traveling to job sites? More organizations are relying on vehicle graphics to get the word out about their products and services. Berg Electric understood the importance of this marketing tool and contacted All Star Signs for contractor van graphics in San Diego.
What Is Berg Electric?
Since 1946, Berg Electric has been serving the Western and Southern United States from their headquarters in Los Angeles. Their mission is to be the premier national electrical contractor with a local presence and national resources, serving their workers and customers with exceptional dedication. They have thirteen regional offices, including a location on Opper Street in Escondido.
When an organization that provides such valuable services to commercial and industrial organizations in a broad range of industries came to us for contractor van lettering in San Diego, we were happy to lend a hand.
We Gave Berg the All Star Treatment
During the initial consultation, we learned that Berg Electric had a white work van that they used for service calls. They wanted a way to increase their brand exposure while traveling to job sites. We recommended vinyl lettering.
Our first step was to produce a proof showing Berg Electric exactly what their graphics would look like. Once they approved of our design, which incorporated their existing logo and colors, we printed the graphics out on high-quality vinyl. We then worked with their schedule to install the lettering at a time that would cause the least disruption to their business. In the end, they were completely satisfied with the job we did.
Why Choose Truck Lettering?
Many contractors are so sure that vehicle graphics will break their budget that they do not even bother to get a free estimate. We understand this, but when these same contractors learn about the wide selection of pricing points we have, they are usually surprised. As a matter of fact, you may not be able to afford to pass on van lettering.
Let’s take a look at a recent study conducted by 3M, one of the top vinyl manufacturers in the world. Their research found that it would take about $130,000-worth of advertising using traditional media to achieve the same number of impressions as one $3,500 vehicle wrap. In addition, when you choose vehicle lettering, you won’t need to spend nearly that much.
We generally recommend full wraps to most businesses since they give you the biggest impact for your advertising dollar. Yet, vinyl lettering is the least expensive way to put your contact information and company name on your fleet. Today, vehicle lettering comes in dozens of standard colors and fonts, or we can custom print and cut your lettering to match your branding. There are also several styles to pick from, including reflective, matte, neon, and metallic vinyl.
Please consider contacting the friendly professionals at All Star Signs today for a free quote if you are interested in learning more about van graphics.
