Hyperlocal marketing is a popular buzzword that we hear tossed around quite often lately. But, what does it mean? Essentially, when you are marketing to consumers who are close in proximity to you, you are hyperlocal advertising. One example of this is geofencing, which uses apps on your smartphone to tell if you are in the vicinity and to target notifications that will entice you to shop.
Do not worry if this all sounds confusing to you. You do not actually need digital technology to advertise hyperlocally. As a matter of fact, high-quality signs continue to be one of the best methods of getting your marketing message across to people who are close by. And, window graphics are an excellent option for attracting clients to your business, advertising sales, and building your name recognition. Let’s take a closer look at how you can use window graphics in Escondido, CA.
How to Take Advantage of Window Graphics
There is a broad range of ways to put vinyl decals to work on your windows. Here are some of the more popular ways they are used:
Add a Degree of Privacy – Not everyone who walks by needs to be able to see what is going on inside of your office. You can block the view into your venue with perforated vinyl. This still allows people to see out and for natural light to come in.
Keep the Sun out of Your Eyes – With Escondido getting more than 265 sunny days per year, it can be a bit much for some. The blinding sun may get in the way of employee productivity, and it may annoy your clients. While making your windows attractive on the outside, window graphics will also shield your eyes from the sun.
Advertising Specials – With Facebooks posts, radio ads, and other media spots, you can only get so far in your marketing efforts. Get consumers excited about what you have to offer, your latest deals, and your services by marketing with window graphics.
Wayfinding – Vinyl decals will show customers when to push instead of pull, where to park, and which doors to use. This will demonstrate to your clients that you operate the type of business that gives attention to every detail.
Take Your Marketing with You – Sure, your storefront windows can benefit from window graphics, but did you know that these marketing tools can also go on your car? As you run errands, drive to job sites, and make deliveries, you will be reaching your target audience.
Block Unsightly Views – Brick walls, back alleyways, and dumpsters are not something you want to look at all day. You could use expensive blinds to block these views out. Or, you can use cost-effective window graphics featuring useful information along with your branding.
At All Star Signs, we will help you pick the window graphics in Escondido, CA that will make your business memorable. In addition, we can create window decals that match your other marketing materials to keep your branding consistent. If you are ready to put this excellent advertising option to work for your organization, contact us today!
