The food truck frenzy has been going strong for a few years now, and there is no sign of it slowing down. Food trucks are being celebrated for their friendly service, convenience, quirky culture, and unique food choices. However, the industry has become more competitive than ever as more people join the culinary revolution. Each eatery wants to build a grassroots following and attract new consumers through word of mouth and clever marketing. Below, All Star Signs will show you some ways you can stand out from the crowd.
Go Digital
Businesses were celebrated for their independent status and underground appeal when the food truck boom first started. Yet, this has turned into a major subindustry that requires a modern visual appeal to instill trust and catch eyes. This means making sure your truck’s signage is keeping up with the times.
For instance, if your truck does most of its business after dark, an illuminated menu board that you can easily update is a must. We offer miniature lightboxes (like the ones you see displaying movie posters outside of a theater) as well as LED message boards. Both options are easy to read, low voltage, and are sure to grab the attention of new patrons.
Leverage Social Media and Texting
When trying to spread the word about your food truck enterprise, social media is indispensable. For instance, you can tell your followers on Facebook and Twitter where you will be serving up your cuisine each day. But, not everyone is on social media. For these holdouts, consider text messaging them directly.
But, don’t each of these methods of getting the word out about your business require consumers to opt-in? How can they know about these ways of getting engaged in the first place? We strongly recommend displaying information about your social media and texting options near your point of sale or on the rear of your truck using spot graphics or truck wraps.
And, Of Course, Don’t Forget the Graphics
The best way for you to get the attention of hungry diners is with food truck graphics in San Diego CA. But, you don’t just throw a bunch of colors on your truck and call it good. It’s important that you keep your branding consistent with your other marketing materials, including your website, social media, and your brick-and-mortar restaurant (if you have one).
Fortunately, the experts at All Star Signs are skilled at making spot graphics, wraps, and lettering that incorporate your color scheme, slogan, and logo. When you use these visual communication tools, consumers will begin to recognize your brand, and they will seek you out when they have a hankering for your dishes.
These are just a few of the ways that our friendly professionals can help your establishment get a leg up on the competition. We didn’t even have a chance to cover sidewalk graphics and A-frame signs. If you are interested in learning about specific solutions for your enterprise, contact us today for a free consultation on food truck graphics in San Diego CA.
