As an entrepreneur or small business owner, it can be tough to come up with the money needed for a big marketing campaign. Also, you want to ensure that the money you do allocate to advertising will have an optimal return on investment and drive sales. Lately, traditional media outlets have not been able to deliver. Thankfully, smart contractors are turning to the brand-boosting abilities of contractor vehicle wraps in Escondido CA. Here are four reasons why you should too:
1. Wraps Are Cheaper than Other Ad Avenues
Many business owners are hesitant to even consider graphics for their work trucks, vans, or cars because they are afraid it will be out of their price range. We know that feeling. However, we have found that when contractors do eventually contact us they are pleasantly surprised at the cost of outfitting their fleet. And, the money is well-spent. In a recent study, the world-renowned vinyl manufacturer 3M found that one $3500 vehicle wrap can reach the same number of impressions as $130,000 in ads using traditional media.
2. They Are the Fastest Way to Brand
Billboards stay in one place. Drivers and passengers who pass by are the only ones who see your advertisement. Yet, much of the time, these motorists are not part of your target audience. By taking your message on the road with you, you avoid this hit or miss issue. You will reach your potential clients in the neighborhoods where they work, shop, and live. In other words, you are showing off your branding throughout your service area as you go about your daily tasks.
3. They Advertise Even when Parked
A television commercial advertises your company for 30 seconds if the consumer is even in the room. A newspaper ad may sit around for a day or two before it ends up in the bin. On the other hand, vehicle wraps are working for you at all hours of the day and night for about five years. This means you get nonstop marketing and branding as you park your wrapped truck in front of your home to generate interest in the neighborhood, put it in a supplier’s parking lot to let people know where you get your materials, or keep your van in front of your shop for extra attention-grabbing signage.
4. Wraps Build Name Recognition
In a recent survey, 19 out of every 20 respondents said they remembered vehicle graphics. Essentially, every person you pass on the street during rush hour traffic will remember your graphics. Potential customers also remember your enterprise’s branding and name when they take notice of your graphics. Even TV and radio ads are not this effective.
As a contractor, the first impression you make on prospective customers is with your work vans. You do not inspire trust when you show up at a residence or business with a rickety vehicle that doesn’t have any identifying markings. You can change that with contractor vehicle wraps in Escondido, CA.
Contact All Star Signs today for a free quote.
