What would you do to get your branding and message in front of millions of people every year for five or more years? You might think achieving this level of exposure is only practical for large multinational corporations with millions of dollars in their advertising budget. You would be wrong. With little more than a $3,000 vehicle wrap, you can get your information out to every woman, man, and child in your service area. To help you understand how important this marketing tool is, today, we are going to answer the question “ how much do vehicle wraps really cost in Escondido, CA ?”
Let’s Look at the Numbers
As mentioned above, you can get an exceptional vinyl wrap for your car for $3,000. These wraps typically come with a five-year warranty. So, the cost of a wrap averages out to about $50 per month at most. This stands in stark contrast to the cost of a billboard, which can run into the five figures territory for just a month of exposure. But, do vehicle graphics reach as many people as billboards?
In an average year, a wrapped vehicle on the roads of Southern California will achieve sixteen million views. Plugging the numbers into our calculator, that works out to 80 million impressions over the lifetime of the wrap. Furthermore, in the advertising industry, they like to measure the success of a marketing tool by its cost per thousand impressions (CPM). Based on the numbers above, the CPM for vehicle graphics is less than four cents. That is, you are paying under four cents for every 1,000 people who see your wrapped truck, van, or car.
Why Are These Numbers Important?
Do not worry if all of this math leaves your head spinning. We present these numbers to you as a way for you to look at your marketing budget differently. If you have been allocating money to television, newspaper, or radio ads, you may have noticed that they are not as effective as they once were. In fact, you might be wasting your money if these advertising outlets are not reaching the number of potential clients that vinyl wraps are able to attract.
From day one, you can reap the benefits of your advertising efforts with vehicle graphics. Your work trucks display your message at all hours of the day and night. Motorists and other passersby can’t help but notice full wraps.
If a newspaper is recycled right away, not even the most original ad will get anyone’s attention. Plus, papers are typically only purchased for the Sunday coupons with so many people now turning to the Internet for their news. With billboards, you are left hoping your target audience will pass by. TV ads are easily skipped with today’s technologies. And, radio listenership is plummeting. Vehicle wraps in Escondido CA are the clear answer.
If you are interested in wrapping your company vehicles and adding a layer of protection to your factory paint job, which will increase your vehicle’s resale value, contact the friendly experts at All Star Signs today for a free consultation.
