When you use trucks, trailers, or cars during the course of your daily business, you owe it to yourself to invest in Escondido fleet graphics. These products take your marketing and branding efforts to the next level. Here is how – and why – it works.
The Science behind Fleet Graphics
Studies prove that consumers retain the information they see on a wrapped or graphics-treated vehicle. Moreover, there are reports that passersby assign a favorable opinion to a company that markets in this way. Therefore, you have the opportunity to create a good impression before a consumer becomes a shopper.
Of course, there is also the success of volume. The more treated vehicles you have on the road each day, the more chances you have to get your message in front of your customer base. Most importantly, you can build brand awareness and knowledge by addressing your would-be customers where they work, live, and play.
Customization is the Key to Successful Fleet Graphics
It is a common misconception that you have to install a full wrap to reap the benefits of mobile marketing and branding. This is incorrect. Rather, it is essential to present your brand details and corporate persona in such a way that they are memorable for those who see them.
- Truck graphics. Combine lettering with your corporate symbol for a brand-centric presentation of the information. Highlight what you do, offer a website address, and do not forget to include a phone number so that customers can contact you directly. We recommend using a brand color that contrasts well with the color of your truck. For example, a black vehicle does well with fire-colored lettering. Conversely, a yellow truck will catch the attention of people with black lettering.
- Trailer wraps. Many businesses use trailers. Examples might include contractors, roofers, and gardeners. Although many companies focus their attention on the tow vehicles, some forget to include the trailers. We recommend featuring your tagline and corporate symbol on these trailers. You might choose to have the wrap mimic the look of the graphics on the tow vehicle, too.
- Identical vehicle wraps. Whether you opt for a full or partial wrap, consider having a similar design for your trucks, vans, and cars. This step is essential in building brand knowledge among your consumer base. Besides that, it introduces those who are new to your company to its name and niche.
- 3D Images. More and more business owners are using three-dimensional pictures as wraps for trucks or trailers’ rear doors. These images are so lifelike that drivers behind your vehicle do the double-take. Because these images are excellent eye candy, they work well when you want to start a buzz about your business.
Ordering Escondido Fleet Graphics
How many vehicles are in your fleet? How many do you want to treat with graphics? What is your budget? These are questions that our experts will ask you. However, they can do so much more. They can help you find ways of treating all your vehicles while staying within your budget. Contact us today to find out more!