When you need an artistic deck design, a custom patio cover, or the kind of landscape design that turns neighbors green with envy, you contact Mark Nilo & Sons. When Mark Nilo needed brand-focused, eye-grabbing truck graphics in Escondido, CA, the longtime contractor knew to reach out to All Star Signs.
Boosting Brand Awareness through Mobile Marketing
In the past, we had done another truck for Mark Nilo. On this second truck, we focused our attention on the presentation of the corporate symbol and name. It is on the sides and hood of the vehicle. Moreover, the contract information is of vital importance.
To show that this contractor is in full compliance with California law, we displayed his license number in a different color play. Another aspect of building brand awareness involves displaying the company’s tagline, “Artistry Meets Craftsmanship.” Looking forward, the client will have us do additional graphics once the truck bed arrives.
Custom Vehicle Wraps and Graphics solve Business Problems for Contractors
As a contractor, you are keenly aware of the competition that consistently nips at your heels. There are incoming companies from out of state. Neighboring firms are trying to expand into your territory. And, of course, there are the newcomers to the niche.
Each firm brings something slightly different to the table. Therefore, it is essential that your company stands out in all the right ways, develops strong name recognition, and has a brand message that the targeted consumer demographic has become familiar with.
Vehicle wraps and graphics solve many of these business problems.
- Eye-catching lettering. The combination of your name and logo is distinctive. As a result, it should be front and center on the wrap or graphics product you select. Take a page from Mark Nilo’s playbook and add it to your truck hood as well. Some contractors have had excellent success with placing another copy on their vehicles’ roofs.
- Visual effects. Be bold in your colors. Conversely, select black and white as well as one accent color to stand out. Another option is the use of reflective vinyl that boosts your mobile marketing agenda when you are on the roads after dark.
- Brand details. Many contractors favor the idea of featuring a menu of services. It sets them apart from the competition and encourages consumers to pick up their phones. Most importantly, this style element is an excellent tool for creating a strong brand presence.
Trust All Star Signs with Your Truck Graphics in Escondido, CA
Our sign shop works with contractors in and around Escondido, Chula Vista, San Diego, Oceanside, Carlsbad, Vista, San Marcos, Encinitas, La Jolla, and La Mesa. We gladly work with the graphics that you have already developed in-house. When you still need help with a corporate persona design, our graphic artist will take on the challenge.
By the way, we also handle the upgrades of existing wraps and graphics products. Examples include short-term stickers for special occasions or compliance decals that highlight contractor numbers. Call us today at 760 746 6555 or email us at info@allstarsignsinc.com!