Using banners for advertising retail locations and other services has been around for a while, but what value does it bring to the marketing efforts of a company? Due to its natural motion, a banner can quickly grab the attention of a passerby, but not all banners are created equally. Banners are best utilized as a piece of a company’s overall strategy puzzle.
With the benefits and lower cost of a banner, it can be an effective and low-risk form of sign marketing.
Soundless Salesperson
A banner puts the message and sale-force behind your store more effectively than a salesperson. This is because a banner is more approachable but can still have the same bottom line as someone greeting visitors. Even better, it is a much smaller monetary investment than a full-time employee that can last an entire season.
Designing an Effective Banner
Putting together a cohesive message can be daunting. Rather than taking on the project all at once, there are a few concise tips to keep in mind to make the job easier.
- Bold, Readable Font. Having a legible message is the most important aspect of a banner. If passersby can’t read what you’re advertising, it might as well not be there.
- Large Text. For every 25 feet of visibility, the letters must have 1.5 inches of height. This ratio makes it easy to estimate how high to make your lettering for maximum impact.
- Keep the Message Simple. While it’s tempting to put every piece of information on the sign, keeping it to one distinct goal can make writing the copy easier while also making your sign have a better impact.
- Placement Considerations. Where your banner is placed can make a big difference. Having a banner that is not in direct view of people walking in won’t have the same impact as a banner that greets customers the moment they enter the store.
- High-Resolution Graphics or Photos. Images can convey a message in a more memorable way, but only if they are good quality images. Poor quality can leave the impression that your company doesn’t pay attention to the finer details.
- Colors Consistent with Branding. Banners give a great opportunity to showcase your brand identity, including the colors. Leave customers with a full image of your brand and keep your messaging consistent by implementing your own colors.
Ready to get started? Contact us today and our team will help navigate you through your next banner project.
