Channel letter signs are a great option when trying to highlight the branding of a company. Because of their versatility, they can be created to reflect the colors, images and even tone of your brand. In fact, channel letters are one of the most widely used signage solutions, and for good reason. The signs do more than indicate a physical location. They showcase the design selections already made in branding efforts and give customers a unique view into your company before they walk in the door.
5 Types of Channel Letter Signs
For a clean, professional, easy-to-read design, there are a few different types of channel letter signs to fit the look and feel of any storefront.
1. Front Lit
Front lit signs are the most common type. This means the letters themselves are illuminated. This crisp look is easy to read in all types of situations, from day to nighttime. Most businesses choose this option because it’s simple and effective without any muss or fuss.
2. Open Face
Open face letters differ from front lit options because they allow the light source to show through the clear front. Establishments that get a lot of nighttime business would benefit from such a visible sign since they are easy to spot in the dark.
3. Backlit
Backlit signs are lit up in multiple ways – the letters can be illuminated, but the backs of the letters are lighted, too. This helps set the letters off from the face of the building with a soft, halo effect.
4. Halo Lit
Halo lit letters are lit from behind. Unlike the backlit, the letters themselves are not illuminated. This is to put the focus on the halo effect. The gentle glow sets off the sign so you can read it at night. This is not the best option if you want your sign to be highly visible – instead, it’s best for elegant looks.
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. Non-Illuminated
Channel letter signs don’t have to be illuminated. This option works for you if you have building restrictions to which you must adhere. In these cases, the letters are still highly visible, because they’re designed and mounted in a way that offsets them from the surface of the building.
For a Striking Appearance, Choose Channel Letters
If you need to stand out in a sea of other businesses who have cornered the market on plain signage, then invest in channel letter signs. These have high impact, high visibility, and are great for all kinds of situations and types of buildings. For striking signs, choose All Star Signs.