The new Anytime Fitness Vista welcomes customers at 1280 East Vista Way. More than just a gym, every member has the opportunity to work with an assigned certified personal training coach. This step helps you stay focused on goals and prevents boredom with generic exercises. When this fitness center needed channel letters and tenant panels in Vista, CA, the management team connected with our sign shop for assistance.
Greeting the Customer and Providing Wayfinding Assistance with Brand-Centric Signage
Because this business already has an established set of design specs, we worked within these parameters. They included the use of the color play, sizing of the individual elements, and their spacing.
For the building sign, the company commissioned channel letters. These display standing up on an overhang. In this way, they advertise the company’s location with illumination, brand-centric design, and the contrast against the darker wooden wall backdrop.
The tenant panel sign identifies all the companies doing business at Vista Terrace Market Place. Because the property management firm encourages each tenant to feature a brand message, our technicians imprinted the fitness studio’s lettering with its brand stripe and purple logo. Doing so makes it possible for drivers to immediately take in the branding and know what gym is there before they even read the facility’s name.
The combination of these signage products underscores the message delivered by the company’s custom banners currently displayed on the façade and along the side of the road.
Signage Combinations Support Branding and Marketing Efforts
Of course, you do not have to be an incoming business to appreciate the effectiveness of signage combinations at your location. Most well-established companies now rely on several exterior signs to attract foot traffic, encourage the impulse stop, and boost brand building.
Granted, channel letters are excellent selections for any building sign. And, when you have a pylon sign on the property, adding a tenant panel makes sense. However, what are some of the other signs that you could be featuring outside your location?
- Menu boards. These are portable signs you might also choose to have installed on the exterior walls. Made from aluminum, acrylic, or box cabinet enclosures, they display your most popular services or products as well as their costs.
- A-frames. Business clients have had excellent success with placing these signs into the foot traffic right in front of their locations. In this way, you have an opportunity to advertise special offers that could generate new foot traffic and impulse stops.
- Window graphics. One of the most popular signage solutions is the window graphic. Combined with lettering, these images could repeat your corporate name, logo, and tagline. They also feature prominently in displaying seasonal offers.
Does Your Company Need Channel Letters and Tenant Panels in Vista, CA?
Our sign shop would like to assist you with the project. We can work with franchise owners who receive their specs from corporate offices, businesses working with advertising agencies to design specs, and those business owners who are going it alone. We gladly help you with all aspects of the project or just those that you have not covered yet. Contact us today to schedule a consultation!