If you ask, most people will be able to tell you about vehicle wraps they have seen in the last couple days. This is because vehicle graphics are unavoidable as you tool around town. They are being used by businesses who are tired of not getting a good return on their investments using traditional media ads. You should consider these vehicle wrap statistics for San Diego County, CA if you are still on the fence about whether mobile marketing is right for your enterprise.
The Outdoor Advertising Association of America recently conducted a study comparing a variety of different advertising methods. This is what they found:
- One vehicle wraps can reach between 30,000 and 70,000 impressions in a single day.
- With vehicle wraps, it costs about 15 cents to reach 1,000 people. To reach this many people with a radio ad, it would cost you $5.92. Newspaper ads cost approximately $11.66 per thousand impressions. And, you would need to pay $11.51 for every 1,000 people you reach with a local television spot.
- Advertising with vehicle wraps is one of the most effective and efficient forms of outdoor marketing since it reaches more consumers at a lower cost per thousand impressions than any other marketing medium.
- More than 19 out of every 20 Americans are reached by media targeting motorists and passengers.
- The average American has traveled over 300 miles in the last week.
- The Federal Highway Administration anticipates a spike in the amount of time spent in personal vehicles as well as the number of trips per household.
You should also consider these facts:
- You can expect immediate results from your mobile marketing campaign. Research shows that nearly 30 percent of shoppers say they were motivated to visit a retailer within a week of seeing their outdoor advertising.
- Three out of ten respondents to a recent survey said they base their purchasing decisions on ads they see.
- 98 percent of consumers in cars indicate that they notice advertisements on the sides of vehicles.
Are Vehicle Wraps More Effective than Traditional Media?
Due to their inability to reach people, traditional methods of advertising are slowing losing their appeal for small business owners. It is getting easier and easier for people to avoid being exposed to ads thanks to DVR, radio streaming services, ad blockers, and more. Let’s look at the facts:
- Audiences cannot change the channel with vehicle wraps like they can with radio or TV.
- Fleet vehicle marketing builds your branding fifteen times greater than other advertising media.
- Unlike home mailers, your vehicle graphic ads are not compared side-by-side with those of your competitors.
- Prospective customers not exposed to television, radio, or newspaper can be reached with vehicle graphics.
In addition, you can put your advertising anywhere you want on your vehicle thanks to the versatility of mobile marketing. We can cover parts of your van or all of it. We can even cover your windows with perforated vinyl.
If these vehicle wraps statistics for San Diego County, CA have piqued your interest, contact All Star Signs today for a free consultation!
