Do you succeed in drumming up business with little more than your building signs? Companies that display effective exterior signs in Escondido, CA, have an easy time doing precisely that. However, if you realize that you do not get many impulse shoppers, it might be worth your while to take a second look at your signage setup.
Half of First-Time Shoppers Come in Because of a Sign
Do you remember when the sales clerk would ask how you heard of their company? In the past, the answer could have been a newspaper ad or the word-of-mouth recommendation from a family member. However, statistics prove that 50% of new customers visit a location simply because a sign lures them in.
We recommend the combination of illuminated channel letters with an associated box cabinet that features your logo. Our technicians can fabricate the individual style elements to feature the same depth, which looks excellent in a flush mount installation. Best of all, front-lit illumination significantly boosts the visibility of your colors and font after dark.
Without a Highly Visible Sign, 35% of Passersby Would Keep on Walking
It is not enough to have just any kind of sign. Rather, statistics prove that about 35% of consumers have no idea that you are there or open for business if it were not for the display of a good-quality sign. The trick here is to feature a product that is large enough to demand attention.
In the past, some business clients despaired because their building walls were unable to support a flush-mount installation for channel letters. Our technicians have the perfect workaround that allows you to still display highly visible illuminated signage: a raceway installation.
In this scenario, we mount an elongated box to the façade that contains the electrical wiring and everything else the LEDs require for proper functioning. We paint this box in the façade’s color. Next, we mount the channel letters to the box’s front. Now, they present with an attractive 3D presentation that is impossible to miss.
Unless You Want to Buy 24 Full-Page Newspaper Ads Every Single Year, Invest in Building Signage
According to statistics, the value of a good-quality sign is equal to the vastly expensive newspaper ads – every year. However, you do not have to rely on channel letters alone. For some business clients, this type of signage is not in keeping with their brand messages, which is okay.
In these situations, we recommend installing building signs that feature 3D lettering and style elements mounted to boards. These can then be connected with brushed aluminum standoffs. The result is an elegant sign that focuses the consumer’s attention on your brand message while properly labeling the building and the company that does business inside.
How to Choose Effective Exterior Signs in Escondido, CA
All Star Signs looks forward to working with you on the design, fabrication, and installation of an eye-catching, brand-centric building sign. We proudly serve the metro San Diego County area, including Escondido, San Diego, Oceanside, Carlsbad, Vista, San Marcos, Encinitas, La Jolla, La Mesa, and Chula Vista. Call us today!