Unfortunately, no sign can last forever. Whether it is due to wear and tear or you are going through a rebranding, the time to replace your exterior signage can come quicker than you might think. In fact, it can be such a regular part of your storefront that you can forget it all together until someone tells you that it needs to be replaced or something major breaks. However, these signs should be replaced before those things happen.

Instead, it is a good rule of thumb to stay on top of your signage. Having one light bulb out can make a passerby assume your brand is sloppy or that you don’t take pride in your company. Of course, this is often not true. Business owners more often identify as their company. But how can a business owner stay on top of the finer details while trying to keep their company afloat?

Listen to Customers

Your customers can tell you a lot without meaning to. If you notice people looking up at your sign with certain looks on their faces, it’s probably time for an update. Whether the font is outdated or it is starting to look dingy, it can often be found on the faces of the people look at your sign since they are not used to seeing it as regularly as you are.

Look with New Eyes

Whether you have someone who hasn’t seen the sign look at it or look at it yourself with a new set of eyes, regularly look at your sign can be helpful. When you walk into the building each day, it is unlikely that you will be able to notice changes since you are so used to seeing it.

Work with a Local Sign Company

Working with a local company has a lot of benefits. Not only do they know the local regulations, which leads to a lot fewer missteps and paperwork, but they remember their clients. If you have a long-term relationship with a sign company, they will likely remind you when it is time for maintenance and will often check in to see how their signage is performing, which is the perfect opportunity to check the quality of your sign.

Ready to work with a local one-stop shop? Contact us today to start a long-term relationship.