It is my honor and privilege to share my new role as the owner and president of All Star Signs, Inc.
Dear Valued Customers,
It is with joy and appreciation that I share a moment in my life and the journey of All Star Signs, Inc. I am privileged to take on the role as the owner and President of this exceptional company.
Humble Beginnings in 2006
My association with All Star Signs began in September 2006, a period when I had no knowledge about the sign industry. Being a novice at that time I entered into a world that was both exhilarating and challenging. The owners George and Erin Beitner embraced me not only as an employee but also as a student. They imparted knowledge on every aspect ranging from design intricacies to installation complexities
Facing Challenges and Growing Alongside Mentors
The course of my experience was marked by highs and lows, victories and obstacles all contributing to who I am today. During those stages I encountered obstacles. There were instances of uncertainty late nights filled with work and steep learning curves to overcome. Through it all George and Erin were there for me providing guidance with patience and wisdom. While Erin eventually took a step back from operations, George and I continued growing the company together every year.
Conversations with George often revolved around what the future held and the potential for me to take charge. However, I felt unprepared. There was still much to learn.
As time passed, I dove deeper into the business, gradually taking on more duties and evolving into the position of General Manager. I dedicated hours to understanding the intricacies of the industry, mastering the balance between quality and efficiency and recognizing the significance of customer satisfaction.
Meanwhile George managed to find a work life balance that he deserved and enjoyed.
A New Chapter: Becoming the President in 2023
Fast forward to September 2023. After many years of hard work and experience with George as my mentor. I finally made the decision to purchase All Star Signs, Inc. It was a moment filled with respect and great responsibility. The torch had been passed on along with the legacy of a company founded on passion, commitment and unwavering pursuit of perfection.
Embracing a Vision for the Future
My vision for All Star Signs is deeply rooted in the principles instilled in me by George and Erin. We will uphold our commitment to quality and customer care ensuring that each project surpasses expectations. Additionally, we will embrace innovation, community engagement and sustainability as we navigate path into the future.
As we start this phase, I’m excited to share that with the ownership there’s a fresh new look, in store. We’re thrilled to unveil our logo symbolizing our history and innovative mindset. Yet this rebranding will happen gradually as we introduce our brand elements thoughtfully. Our aim is to blend our updated branding with the values and excellence you associate with All Star Signs.
Investing in the Future: Technology and Community Commitment
We plan to invest in state-of-the-art technology and training to remain at the forefront of the signage industry offering effective solutions that distinguish us from others. Our ties to San Diego are deeply rooted. We will strengthen our dedication to supporting businesses and participating in community initiatives ensuring that our success benefits the entire area.
A Heartfelt Thank You to Our Customers
To our valued customers, your trust and backing have been fundamental to our achievements. Your input and satisfaction steer our actions. We will persist in listening and adjusting to meet your needs.
To new clients, I welcome you to discover the All Star Signs difference—a combination of workmanship inventive answers and steadfast commitment to perfection.
The Journey Continues
This new phase is not about business; it signifies a journey—a journey that commenced with a novice’s curiosity and has transformed into a pursuit of greatness. Alongside our team I am thrilled to venture into territories, conquer fresh obstacles and attain even greater milestones.
Thank you for being a part of our story.
Warm regards,
Michael Cohen
All Star Signs, Inc.