Did you know that, in addition to traditional printed signage products, All Star Signs also works with outdoor digital advertising display screens? You have probably seen them while driving around. They catch the eye with images, videos, or text-based messages. Here is why this advertising medium matters.
Customers Want Information on Their Terms
According to experts at Grand View Research, there is a growing demand for comprehensive product information that drives the popularity of digital signs. Multinational companies on the cutting edge of this technology are already working in-house to create content for their digital display screens. In addition to oversized billboards mounted to walls or pylons, there are also screens on monument signs, stand-alone kiosks, and video walls.
You Do Not Have to Be a Computer Expert to Run the Signs
It is a common misconception that outdoor digital advertising is only for large businesses or those with an IT department. This is simply not the case. In fact, our clients, which include schools, churches, and offices, have found the technology intuitive and convenient.
- Remote management. Do you want to wish your students a great summer? Say so on the display screen that is part of your school’s monument sign. You do not even have to be in your office to change the message. So, if the school is starting its preschool enrollment, you can advertise that fact even if you are across town.
- Display choices. Decide what type of digital display screen you need based on the ads you will run. If you are looking to play full-color ads for your office’s service or product, you need a screen that does more than one that is ideally suited for featuring text and some stylized graphics. As a result, you do not overpay on the technology.
- Feature what sells. Versatility is a significant consideration when investing in these digital advertising displays. You can use them to highlight promotions, which you frequently see with signage used by banks, or directly connect with passersby. Depending on the setup, you can also display photos, customer comments, and even changing promotions.
Looking Past the Monument Sign
Once you begin using outdoor digital advertising, think about what you could do on the inside! Digital welcome boards are great for schools because they feature daily announcements. Inside the cafeteria, they introduce the daily food selection. Digital break room signage ensures that all workers are on the same page regarding a new or upcoming promotion. In an office, the screens might focus on production metrics.
Restaurants, too, appreciate the digital menu board. It is a fantastic option when your prices change, or you make frequent changes to the menu. Rather than having us reprint portions of the board’s display, be in control of any changes at your convenience.
Ordering Your Next Outdoor Digital Advertising Display Screens
If you have never advertised with digital screens before, you are going to have a lot of questions. At All Star Signs, we specialize in having the answers. Discuss your order of a display screen, discover your choices, and narrow down the scope of its projected use. Call us today!