Property identity signs, or monument signage, are typically located near the entrance to a business’ driveway or parking lot. When there is no lot, business owners get creative with the display of these identity signs. After all, they succeed in reeling in foot traffic that otherwise might not have stopped in.
Monument Placement is Essential
Because the monument is a freestanding sign, it must connect to your structure through a complementing architectural setup. In this way, it creates the tie-in that the product offers. Also, it underscores the informational nature of the sign. Sure, it displays your company’s name and logo. However, frequently, property identity signs go a step further.
Customization is the Key to Success
One size does not fit all when it comes time to put together a monument sign. Each business has its unique needs. For example, one company may need the sign to alert motorists to its presence at the end of a long driveway. Another business wants to highlight the names of individuals. Sill other firms look to the property identity sign as a tool for encouraging the impulse stop through up-to-the-minute information.
The Nuts and Bolts of Designing Property Identity Signs
The sign must suit the ambiance of the location. Therefore, it must take its design points from the business’ architecture. However, what are the options when you work with a shopping center that features a broad range of diverse locales? It is easy! In this case, the sign must underscore the overall atmosphere that you try to create at the mall or center. In this way, you can highlight the name of the venue without also naming the tenants.
That said, many property managers like the idea of identifying who does business at a particular location. When no theme ties together the locale, it makes sense to focus on tenant panels and put the name of the shopping center second. Give the larger billing to your anchor store. Conversely, ensure that each tenant has the same panel size.
Sometimes, a business owner wants a sign that creates a play on words or hints at what the company sells. Again, the property identity sign must correspond to the architectural makeup of the building that it supports. From there, we can get as creative as you would like. Mixing and matching materials can be a good option. The same goes for the combination of rounded style elements with straight edges.
When space is limited, you can transform a bordering wall into a partial monument sign. We ensure that the material combination works well for the setting. Moreover, we can include the use of an LED sign that informs consumers about the types of products or services you currently offer.
Connect with All Star Signs Today
Do you know which monument sign is right for you? Are you looking to underscore the ambiance of a location? On the other hand, do you want to highlight the branding of a business? Even if you are not yet sure how to approach the design of this signage product, we can help. Our sign shop serves the business communities in and around Escondido, Poway, Carlsbad, San Marcos, Carlsbad, and San Diego, CA. Contact us today to learn more!