For many business owners, purchasing a monument sign can seem over the top. After all, there are plenty of other signage options that are less flashy yet get the job done. A lot of this belief comes from the idea that monument signs are extremely expensive. Of course, getting a good quality monument sign is certainly an investment, but it doesn’t break the bank as much as many believe. In fact, with the different options in materials that can be used, some monument signs can be absolutely affordable.
But what can a monument sign truly do for a business, especially a brand new one? Depending on your location and level of exposure, putting the investment into these large signs could be worthwhile, such as when you are located down a long road or have a lot to communicate to passersby.
What Can Monument Signs Do for Your Marketing?
Signs are important for practical purposes; how else will people find your physical location? But they are also influential when it comes to physical marketing.
Even if a person drives past your sign daily and it doesn’t make them turn into your parking lot, they’re still noticing you. They see your sign subconsciously and it stays in the back of their mind. This means when they do need services or products like yours, there is a strong likelihood your sign will come to mind, even if they didn’t gather a specific impression of your store.
People Notice Great Monument Signs
Sure, people notice a big sign, but what about a great, well-designed big sign that’s impossible to miss? In fact, these signs can become landmarks pretty quickly. When people give directions, they seldom use street names for folks that aren’t from around there, since they won’t know the streets. Instead, they give physical markers to let them know they are on the right track. If your business becomes one of those landmarks, you will get consistent word of mouth referrals from people who haven’t even entered your store.
Partner with Us Today
Ready to get noticed? Our team can walk you through the decision-making process of creating a monument sign. From materials to the physical design and even some tips on good marketing, our team will ensure you are on your way to the perfect sign. Contact us today to find out about our services and how we can best help you on your next project.