A huge decision for any enterprise is whether or not to get a booth at a trade show. When done correctly, a booth at a trade show can mean big bucks and big exposure for your business. To make sure you get the most out of this opportunity, All Star Signs has put together these tips for creating trade show displays San Diego will remember.
Proper Booth Setup
When you are initially setting up your booth, keep these hints in mind:
- Announce your top products with a “Best Seller” sign and new products with “New Item” signs.
- Great lighting is a must.
- Everything you hand out needs to have your booth number on it.
If some of your items are on sale during the event, let attendees know with “Show Special” signs.- Shiny displays and vibrant colors will attract people every time.
Poor Table Placement Can Scare Attendees Away
Open booths are important for trade show success. Unless your exhibiting space is twenty feet wide, do not put any tables across the front. Tables at the front of your booth serve as a barrier. You want your booth to be open and inviting. Use the front of your exhibit area for fun interactive displays that people can’t help but tinker with.
While you are at it, get rid of the chairs. If meeting tables and chairs are unavoidable, place them on a platform, so you can see people, and they can see you. This allows you to still make eye contact with attendees and reel them in. As a rule of thumb, though, you should plan on standing the entire time you are at the show and greeting everyone with a smile…even if you have to be on for twelve hours. Retractable banner stands also make for great backdrops.
Location Is Key
At many trade shows, you have little say over where your booth will be. However, there is the occasional event where you can pick and choose. If you have exhibited at a trade show for several years in a row, you generally get preferential treatment when it comes to booth placement. Take advantage of this! There are a few spots that tend to get the most traffic: near the entrance, toward the right side of the venue, and corner booths.
If you are new to a trade show and are unable to garner one of these prime spots, floor graphics are the way to go. Event organizers will often let you place floor graphics that direct attendees to your booth. These are great for creating a buzz.
We Have Displays that Drive Sales
Whether you need retractable banners, popup display systems, outdoor displays, truss systems, or any other display options, All Star Signs has you covered. We can customize your setup with sharp, crisp trade show graphics San Diego will notice. We have provided solutions for businesses throughout the area. When you contact us, our friendly experts will listen to your vision, goals, and budget and make recommendations that will help you stand out.
Are you ready to maximize opportunities at your next trade show? If so, contact us for a free quote and consultation on trade show displays.
