Should you use your car to advertise your business? This is a question we get from a lot of entrepreneurs, and our answer is always a resounding “YES!” As you drive around town doing daily tasks, you can reach thousands of people each day just by adding your organization’s website address, phone number, and logo to your vehicle. Fortunately, All Star Signs is your one-stop sign shop for vehicle graphics in Escondido CA. Let’s take a closer look at why mobile advertising is important.
Mobile Marketing Goes Where Your Target Audience Is
Consumers are no strangers to vehicle graphics. Surveys show that more than 95 percent of respondents could recall seeing vehicle graphics in the last week. Here are some of the main benefits of this marketing medium:
Vehicle Graphics Are Mobile
You are typically driving in the areas where your target demographic is located. Wherever and whenever potential customers can be found, you can take your marketing message directly to them. This is a far cry from traditional media, which have the following downfalls:
- Newspapers Ads – You have to rely on people actually reading physical newspapers and not getting their news online, an increasingly popular alternative.
- Radio Spots – With satellite radio and streaming services, like Spotify and Pandora, it is easier than ever to listen to the radio without being exposed to ads. Even old-fashioned radio listeners will change the channel during commercials.
- Billboards – In addition to being extremely expensive, billboards are only successful if your target audience drives by them. If they do not, you have just wasted a good chunk of money.
- TV Advertisements – As with radio spots, TV ads are also suffering from consumers’ ability to simply skip commercials with DVR technology and streaming services, such as Netflix, Hulu, and others.
On the other hand, you simply cannot avoid vehicle graphics.
Vehicle Wraps Are Cost-Effective
The most expensive line items in marketing budgets are typically radio and television ads. You save money with wraps since you do not have to pay a middleman to broadcast your advertisement. As a matter of fact, we have found that it is cheapest when you go with vinyl graphics when comparing the cost per impression of various marketing media.
Everyone Will See Your Graphics
One professionally wrapped vehicle can reach between 30,000 and 70,000 impressions each day it is traveling the streets of San Diego County. This means that with a small one-time investment, millions of people are exposed to your brand every year for up to five years when you choose mobile marketing. This includes everyone from pedestrians walking by your parked work van, passengers in cars, and drivers who see you traveling to the next job site. Plus, your brand exposure increases exponentially when you wrap your entire fleet.
Are you looking for the most affordable way to reach your potential customers where they shop, work, and live? If so, you should contact the friendly experts at All Star Signs today for a free consultation and quote on vehicle graphics in Escondido CA.
